SPEEDPPC ARTICLES

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Thoughts and advice from the Ad Alchemy crew.

Latest Posts

In this informative guide, you'll learn how to incorporate Dynamic Keyword Insertion (DKI) into your Leadpages website, giving you a powerful tool for lead generation.


Using the simple to use, but powerful SpeedPPC DKI, you can add dynamic keyword insertion to your Leadpages landing pages.

In this informative guide, you'll learn how to incorporate Dynamic Keyword Insertion (DKI) into your Wix website, giving you a powerful tool for lead generation.


Using the simple to use, but powerful SpeedPPC DKI, you can add dynamic keyword insertion to your Wix landing pages.

Embark on a thrilling adventure with our blog post on how to use Offline Conversion Tracking in Google Ads.


Learn how to optimize your ads, maximize your ROI, and gain crucial insights into your customers' journey, all with a touch of humor and fun.


Uncover the secrets to success and elevate your marketing game in this digital wonderland!

Discover the secret weapon to boost your Google ads’ performance: Google Ad Strength.


In this blog post, we’ll explore what it is, why it matters, and how to optimize it to get more clicks and conversions.


By understanding the five factors that determine your ad strength, you’ll be able to create ads that are more relevant, engaging, and informative to users. 

Learn how to improve the Click-Through Rate (CTR) of your website in this blog post.


CTR is the ratio of clicks to impressions on an ad or a website, and it measures how many people clicked through to your site after seeing your ad or page.


A higher CTR can improve your ad’s quality score and lower your cost per click, saving you money in the long run. 

Learn how to optimize your PPC campaigns using Google Ads Search Query Reports in this blog post.


Find out what Google Ads Search Query Reports are, the different types of queries, and how they can benefit your campaigns.


Discover how to use these reports step-by-step, analyze the data and make informed decisions to improve your campaigns.

This blog post provides a comprehensive guide on Google Remarketing, a marketing tool that targets people who have previously interacted with your brand.


The post outlines the best practices and strategies to make the most of this powerful tool, from setting up your campaign and crafting your ads to targeting the right audience and optimizing your results. 

Rev up your sales with Google Call-Only Campaigns! Discover a powerful way to connect with potential customers directly and personally using this comprehensive guide.


From crafting effective ad copy to advanced targeting strategies, you’ll learn everything you need to know to set up, optimize, and master Google Call-Only Campaigns. 

Learn how to boost conversions and supercharge your Google Ads campaigns with Dynamic Site links in this blog post.


Discover what Dynamic Site links are and how they differ from regular Site links, and find out how they help you provide relevant and targeted links to users.


You’ll also learn about the importance of conversions and why they matter in Google Ads campaigns.

This blog post is all about Google Call Conversions and how they can help businesses optimize their call tracking to improve ROI and customer satisfaction.


The post covers topics such as setting up call conversions in Google Ads, analyzing call conversion data, and optimizing call conversions for better results. 

A well written, relevant ad can go a long way toward improving your ad rank, your click through rate, your quality score and your ROI. 


This article looks at the best practices to make sure your ads are performing as well as they should be!

Single Keyword Ad Groups were what every paid search manager dreamt of but just couldn’t justify the time involved to create them!


If you get a group of keywords that contains only one keyword and you develop an ad that speaks directly for that one single keyword, you cannot question the relevance between the keyword and the ad. 

There are many reason why your keyword strategy should included negative keywords.


This article explains how negative keywords let advertising platforms, such as Google Ads, know that you wish to filter our specific search terms.

Unlock the full potential of your campaigns with Dynamic Keyword Insertion and improve your landing pages.


Say goodbye to generic ads and hello to hyper-targeted success. Learn about the benefits of DKI, implementation, best practices, and more in this comprehensive guide.

Unlock the power of keywords and ad relevance and learn how to improve Google Quality Score.


This comprehensive guide covers everything you need to know about this important metric, from its impact on your AdWords performance to best practices for optimizing keywords and ad relevance for a better score.

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The TALL Framework

Follow this strategy to make your campaigns succeed instead of suck.

Find improvements in your targeting through better keyword selection.

Write more targeted ads that get higher CTR & Ad Rank. Giving you more volume!

Drive higher Quality Scores, lower costs and get more conversions.

If you don't make enough money from each customer, your campaign will fail.

Want to learn more about the overall TALL strategy? Find out more.
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